This week Triumph motorcycles announced that to mitigate financial problems they are making 400 of their 2500 workers redundant. They are placing the blame on the pandemic but the route of the problem may run much deeper!
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Stuart, a lot of your words are also valid for BMWs 🙁
I too want to find a "simple, affordable and stylish" bike. Today? Forget it… So I ride my old BMWs. No bells and whistles, only useful technic devices. And I can REPAIR them. Period.
Royal Enfield?, Why not, I'm thinking about it, just hoping they will be imported or that I will be able to find an old one 🙂 Their best quality is to be made in India and sold as made in India. Honesty, to make it short 🙂
Thanks for this excellent, sad and frustrating analysis.
Funny that prices of Triumph bikes even here in THAILAND look as if the bike was made in the UK. They are more expensive here than in the UK or USA.
Yes I. Found your channel useful as I am getting older now I been considering a triumph or Royal Enfield think I will go for the 650 Royal infield
So they made in tailand
Thanks for the update, I was considering buying a new t120, not now please let me have 1st refusal on your t120 when the time comes to sell. I would be obliged. Kind regards
Best to separate marketing BS from engineering. Every company who wants to survive has to manufacturer wherever it makes economical and logistical sense. It's not like Jaguar, Bentley or Mini are British owned; or Volvo Swedish owned for instance. Even HD build offshore using foreign parts. At least Triumph build TFC bikes in England. But overall it's a different world, we've all got to get over it and carry on.
10:00 I blame the mainstream motoring press for this. There seems to be a very large portion of reviewers who will whinge & complain if a bike doesn't have a coloured TFT screen in place of dials & an array of useless bells & whistles. I really don't know many who hold this view outside of the motoring press. The success of RE is testament to that.
H-D went to Thailand too. So, no American made bikes and now no English made bikes. What ever happened to light weight motorcycles from England 500 cc, 650 cc. Sad to see but at least those people in Thailand have jobs.
Very interesting. I do think triumph lost their way in the past 5-10 years relying far too heavily on retro bikes. Although markets have shown their popularity. However, The interceptor has dealt a large blow. Hopefully their new trident will pick up younger customers. I truly hope that triumph survive and prosper.
This is what happens when a company makes it decisions from an accounting perspective and becomes tone deaf to its customers. I was starting to look at Triumphs and just found out they were being moved to overseas production, big deal breaker for me. What a shame, even though I not a Brit, I want my Triumph to be Brit made. The only way I would buy a Thai made Triumph is if it came with a 21 year old hot Thai girl who would constantly clean and wax my throttle.