This week Triumph motorcycles announced that to mitigate financial problems they are making 400 of their 2500 workers redundant. They are placing the blame on the pandemic but the route of the problem may run much deeper!
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I am a Harley owner and enjoy the periodic demo rides the dealers have, to try out new model. but this summer found myself very interested in a particular model bike at a Triumph dealer in Edmonton Alberta. When I asked about a demo ride, as I was serious, I was told "oh we don't do that, you have to buy it to ride it! ". Crazy !
I don’t care where the bikes are made for me it’s about the product. To me triumph is basically Apple of the motorcycle world. You’re of different a generation one that constantly complains about bikes of the future and Triumph doesn’t seem to care too much about your generation anymore. However I would say they have the 25 – 45 year in their palm. I don’t have brand royalty myself but at the moment nothing beats the triumph motorcycle in looks and how they ride.
excellent commentary. A sad decline.
Very useful video. Very valid points with regards to Triumph's strategy of moving manufacturing to Thailand which has not gone well with European buyers making Bikes which are not affordable and not acceptable by the prospective customers. To make matters worse Royal Enfield which has more British legacy than Triumph is eating into its market share.
When I couldn't afford Triumph I did settle for RE interceptor 650 which is equivalent of A Triumph Bonny
Triumph is not alone on this one, a lot of businesses are using the pandemic to fire people. It is a bad thing.
India Enfield is the smartest company in the business. They are soon to take out H-D and triumph could be next. The market clearly wants to have a basic no frills inexpensive reliable 650cc twins which is used for fun and the other companies have failed to acknowledge. Triumph should scrap behemoths and start manufacturing retro Bonnevilles and compete not accede.
Bought my tiger 1050 two years ago – expensive, however price v quality was good when compared with other bikes. The build quality is not far behind BMW and the three cylinder engine is a must have. Happy that its british – but that is not what influenced me.
I bought a '14 bonnivlle,it was a fun ride,but it did have it's grimelines
love this channel ,very well done!
Thankyou as ever for a well laid out and informative video