Market research has always played an important role in analysing consumer attitudes and behaviour. How are companies continuing customer research during the lockdown? K Ramakrishnan, Managing Director – South Asia at Kantar Worldpanel joins Anant Rangaswami (Editor, Melt), to understand the challenges of customer research today and what marketers need to note while tracking consumer behaviour during the pandemic.
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Insightful, crisis is a huge opportunity to relook and challenge existing models. It will also be interesting to understand how will the b2b research space evolve after the pandemic.
Wion. You are using zoom. Your company reports lot of truth from China. Give introspective history lessons… Still using these unsecure non trustable apps which ccp has access
Very well Q & As and an informative session.