The Loft NZ’s main focus is on raising awareness on mental health around New Zealand. We are currently running a collection where 100% of the profits go to the mental health foundation NZ. We call it, “The Check In” collection. It’s a really simple initiative, simply wear a checkered shirt and check in on your mates. The purpose for this is to just hold each other accountable, to be there and support one another. After all, what is success without a community to celebrate our strengths and differences?
Inspiration:
“No matter how cold it feels, you can still break through.. Check In Collection 2020”
Introducing the “Check In Collection 2020” “this is bigger than fashion. Over 685 people committed suicide in NZ within the last 12 months – 68% were men. To help prevent this number from growing we decided to start a social awareness campaign:
Simply wear a checkered shirt and “Check In” on your mates. 100% of our profits will go towards mental health foundation New Zealand
Released August 1st 2020 –
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