On December 10th 1989 the first TAC commercial went to air. In that year there were 776 deaths on our roads, by 2008 that number had fallen to 303.
This five minute retrospective of road safety campaigns is a compilation of 20 year of TAC ads. The montage features iconic scenes and images from commercials that have helped change the way we drive, to the song Everybody Hurts by REM.
This TAC campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyone’s sake; please, drive safely.
There’s no one someone won’t miss.
Towards Zero is a TAC vision for a future free of deaths and serious injuries on our roads.
It acknowledges that as humans, we make mistakes. But when those mistakes happen on our roads we come off second best, because our bodies aren’t designed to absorb high impact speeds. They never have been and never will be.
For more information on Toward Zero visit –
Transport Accident Commission Victoria. –
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what ad is 2:02 called
The ones that are banned are the ones that work.
These TAC ads have always impressed me with their ability to communicate just how dangerous road travel is and how quickly a simple moment of carelessness can have terrible, life changing – or life ending – consequences. Flinging a ton of metal along a strip of tar barely widely enough to contain it and the opposing stream of metal boxes is dangerous. Please don't ever forget that. Most of the time, we drive well, other road users drive well, we all arrive safely. But it takes less than a second for everything to go horribly wrong. Be safe.
Australians, ever since Mad Max perfected the art of making realistic car crashed on film.