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Different car markets have different needs and tastes, so who is buying what around the world?


An estimated 79 million new cars were sold around the world in 2022, with Australia accounting for 1,081,429, or about 1.4 per cent of global demand – despite accounting for 0.3 per cent of the world’s population.

We know utes and SUVs reign supreme in Australia, with the Toyota HiLux topping our sales charts at 64,391 units (6 per cent of total sales), but what about the rest of the world?

These 22 countries make up 75 per cent of the global sales market, and tell some interesting stories about new-car sales trends.



As expected, the Ford F-Series pick-up tops the charts in the US – as it has done for the past 41-years – and in Canada.

Considering F-Series pick-ups in those two markets account for 739,000 sales alone means that new F-Series sales in North America make up 1 per cent of the global new car sales volume on their own.

Europe continues to be a small-car-focused market, with the Peugeot 208 and Toyota Yaris each taking top spot in two countries. The only top-selling electric car on the list is the Tesla Model Y, which accounted for 10 per cent of total new-car sales in Norway.



National pride is strong too, with 10 top-selling cars in our list hailing from the country in which they topped the charts.

CountryMakeModelVehicle typeVolumeMarket share
AustraliaToyotaHiLuxUte64,3916.0%
CanadaFordF-SeriesFull-size pick-up105,0437.0%
ChinaBYDSongMid-size SUV459,4242.1%
DenmarkPeugeot208City car3,9202.6%
FrancePeugeot208City car88,8125.8%
GermanyVolkswagenGolfSmall car84,2823.2%
IndiaMaruti (Suzuki)Wagon RCity car217,3175.7%
ItalyFiatPandaCity car105,3848.0%
JapanHondaN-Box‘Kei’ city car202,1974.8%
KoreaKiaSorentoLarge SUV68,9025.0%
MexicoKiaRioCity car50,9584.7%
NetherlandsToyotaYarisCity car11,1783.6%
New ZealandFordRangerUte11,5779.9%
NorwayTeslaModel YElectric SUV17,35610%
PolandToyotaCorollaSmall car21,8195.2%
PortugalPeugeot2008Small SUV6,0013.2%
RussiaLadaGrantaCity car95,87913.9%
SpainHyundaiTucsonMid-size SUV21,9852.7%
SwedenVolvoXC40Small SUV14,2525.0%
SwitzerlandToyotaYarisCity car5,5722.5%
UKNissanQashqaiSmall SUV42,7042.6%
USAFordF-SeriesFull-size pick-up633,9574.7%
James Ward

James has been part of the digital publishing landscape in Australia since 2002 and has worked within the automotive industry since 2007. He joined CarAdvice in 2013, left in 2017 to work with BMW and then returned at the end of 2019 to spearhead the content direction of Drive.

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