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The invasion of EVs is nothing short of a paradigm shift in the auto industry. A segment that seemed to remain untouched and wary of electrification for the longest period is finally starting to look vulnerable and at the brink of a major breakthrough, thanks to companies like Tesla and Rivian. Since Ford has been dominating the pickup truck segment for over four decades now, it has the biggest target on its back. For now, Ford has managed to weather the storm by keeping the electrified competition at bay – well, to an extent – but that doesn’t mean it will be able to sit on the throne when electrification takes prominence.
For now, the three big names here are Tesla, Rivian, and Ford. Although Rivian is doing well and we are excited for the launch of its R1T pickup truck, Ford’s biggest challenger will be the EV Czar, Tesla. Here are 11 points we’ve listed that Ford needs to do to have the upper hand on Tesla’s pickup truck – that will apparently be called the Tesla Model B – and rule the segment when the dust settles.
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