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Volkswagen tried to save face post-dieselgate by being one of the first to say it would embrace electrification and, by 2035, every new Volkswagen product sold in Europe will be electric. Even the brand’s strategy in the U.S. is bold, kicking off with the new Volkswagen ID.4 and the ID.Buzz, both of which will be followed by even more exciting electric vehicles. The goal is to compete with the likes of Tesla, Rivian, Lucid, and Fisker, among others. To accomplish this, the brand is already investing oodles of money into production plants and development, but now the company is planning something even bigger, and it means your next Volkswagen might not be as affordable as the last.
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