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After a series of staggering price rises, US four-wheel-drive specialist Jeep has hit a new sales low in Australia, and is now even outsold by truck companies Isuzu, Hino and Fuso.
US four-wheel-drive specialist Jeep has hit a new low in Australia – ranking 32nd in the sales race last month and so far this year, its lowest position on record.
Jeep Australia reported 655 new vehicles as sold last month – according to data from the Federal Chamber of Automotive Industries released today – behind Ssangyong (751 sales) and narrowly ahead of Chinese start-up Chery (603 sales).
Jeep sales are down by 22.3 per cent year-to-date (January through June 2023) in a market that is up by 8.2 per cent amid in a boom in four-wheel-drive sales.
Jeep’s sustained slump is stunning fall from grace after reaching a peak of 30,408 annual sales in 2014 – and a first half-year record for Jeep of 14,207 in the same year.
The slowdown follows sustained price rises – in some cases by as much as $20,000 – over the past three years as Jeep capitalised on strong demand amid tight vehicle supply.
Jeep sales history in Australia
- 2023 YTD 2669, down 22.3 per cent
- 2022 6658
- 2021 7762
- 2020 5748
- 2019 5519
- 2018 7326
- 2017 8270
- 2016 12,620
- 2015 24,418
- 2014 30,408
- 2013 22,170
- 2012 18,014
- 2011 8648
- 2010 5975
- 2009 4193
- 2008 5232
- 2007 5744
- 2006: 5099
- 2005: 5078
- 2004: 4502
- 2003: 4389
- 2002: 4569
- 2001: 3584
- 2000: 3732
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