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Perhaps the most important point is for the customer to be sure what it is they´re expecting from a sportscar. Speed? Comfort? Agile track handling? It is easy to see that it is not easy to reconcile all these aspects, and this is the reason why in many instances firms will offer several variants of the “same” sportscar. Let´s take the Porsche 911 range as an example; it includes models for everyday use such as the Carrera S all the way to the more extreme, flamboyant – and less comfortable – GT3 RS or GT2 RS.

It is up to the development, dynamics and product management teams to give the vehicle its appropriate driving qualities. Performance targets such as top speed, acceleration, maximum weight or cornering speed need to be pre-defined. In the automotive industry, such parameters are referred to as “vehicle attributes”. Driving an S-Class is a very different experience to driving an AMG GT-R; this is all down to their different attributes.

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