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Volvo will be in attendance at the 2018 Los Angeles Auto Show, except that it won’t bring in any car — concept or production — with it. Instead, the Swedish automaker is renting premium space at the event to show…nothing. Ok, that’s not entirely true, either. Volvo will have its own booth at the show, but the booth is described as a showcase to show the automaker’s “vision,” specifically in “redefining what a car can be.” In other words, Volvo’s booth at the L.A. Auto Show will consist of a number of areas that talk about the company’s future services and a giant sculpture in the middle with the message: This Is Not a Car.
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