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Jaguar aims to move even further upmarket with a big push toward being a brand that’s rooted “firmly in luxury.” A brief look at Jaguar’s history, however, paints a picture of a brand with sports car heritage at its core. This new shift upmarket and the fact that the F-Type is set to bow out in the near future, calls the brand’s future heritage into question. Is there still room for sports cars in Jaguar’s future plans, and how can the brand carry on its long-running heritage? It won’t be with the internal combustion engine, that’s for sure.
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