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As far as origin stories go, the Ford Bronco’s genesis is as weird as it gets. No doubt, Ford wants to integrate the SUV’s “Goes Over All Terran” (G.O.A.T.) driving models into this commercial, and it did just that by adding goats into the tale of the Bronco’s birth. The ad is strange in so many ways that you might as well believe it if you’re the type to believe that such a scenario — a young, injured colt getting raised by goats — actually happens in this fair world of ours. But it is a commercial, and every commercial’s goal is to get people to talk about it. So, in a roundabout way, Ford’s “Raised by Goats” commercial for the Bronco succeeds in its intended objective. We’re talking about it, albeit with plenty of raised eyebrows and confused looks.
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