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The Audi TT won’t die, as many have suggested for the better part of five years, but it won’t live on in its current form either. What has been for over 20 years a staple in the compact sports car market will soon morph into a low-slung, sporty crossover slated to be more compact than Audi’s Q3 and, more importantly, electrified.
Well-engineered, well put together, fast, and compact. These are the core ingredients that made the original TT a hit when it dropped over two decades ago. But, since then, the market has changed dramatically and people no longer want sporty coupes, even less so one with a $54,500 MSRP. Audi’s well aware of the sad state of its smallest two-door model and is ready to take action. Fans of the TT won’t be happy but Audi isn’t the first nor the last company to save a nameplate and then slap it to a new product that has nothing to do with the original, making us wish it’d killed it altogether.
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