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Over its 73 years in existence, Plymouth made several noteworthy automobiles. Positioned as the more budget-friendly alternative within the Chrysler group, the brand really took off in the 30s with sales peaking in the early 70s. The late 60s of course saw the dawn of the muscle car era and big brands like Ford and Chevy had already established their mark. Plymouth meanwhile wanted to offer all the thrills without the frills. At the time, the brand introduced several models like the Sport Fury, Sport Satellite, the GTX, and the Duster. But by far, one of their most celebrated models is the Plymouth Road Runner.
Introduced in 1968, the Road Runner spans three generations, with production ending in 1980. While the second and third generations had more streamlined exterior designs, the original Road Runners remain highly desirable. Why? Because within just a few model years, the Road Runner would have had its powertrains and performance drastically downgraded, thanks to tighter regulations on account of the oil crisis in the early 70s. We’ll dwell deeper into the first-gen models produced between 1968 and 1970, to find out what made these MoPar cars so special and what to look for if you’re considering a pre-owned example today.
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