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Maserati is about to launch a customization program for its cars and SUVs and built a unique Levante to preview the possibilities at the 2019 Geneva Motor Show. This one-off SUV was designed for Allegra Antinori, the vice president of famous Italian wine producer Marchesi Antinori.
Painted in a special green color and fitted with a two-tone upholstery that’s not yet available for the standard Levante, the Allegra Antinori edition reveals that you may soon be able to order paints and leathers in far more colors and finished that are available right now. While it might not be as diverse as Ferrari’s customization program or Bentley’s Mulliner offerings, Maserati definitely needs a few extra options in order to become more exclusive. Information is scant as of this writing, but the Levante One of One Allegra Antinora seems to be good start for a personalization program.
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