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Employees of Ferrari typically aren’t allowed to buy their own brand-new Ferraris. The only exception? Formula One drivers, and even they have to pay the full freight costs for their cars. That’s the gospel according to Chief Marketing and Commercial Officer Enrico Galliera, who is often referred to within Maranello as the notorious “Dr. No.”
Galliera’s job with Ferrari is a complicated one that involves numerous roles. But what he’s famously known for is his distinction of being the man who decides which person deserves to own a limited-edition Ferrari. In his conversation with Drive, Galliera explained that certain aspects of his job are made difficult by the fact that not everybody can own a Ferrari model even if these people deserve it. “We have much higher demand than the availability,” he explained. “What we do is identify criteria that is rewarding good customers. The limited edition cars we consider a gift to our best customers.” Indeed, these so-called “gifts” come in the form of low-volume supercars that Ferrari clients are more than likely to fight for. The most recent example is the LaFerrari Aperta, the convertible version of the LaFerrari hypercar. Galliera said the most difficult part of is job is rejecting established Ferrari customers, some of whom have been loyal fans of the brand. That tells you how strict Galliera and Ferrari are considering that Lee already has more than a dozen Ferraris to his name, including four new ones he ordered just to improve his rating with the company.
Continue after the jump to read the full story.
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