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If there’s anything we know about Kia, it’s that the automaker isn’t afraid to crosshairs with its rivals as it did in this new commercial for the new K5 sedan. The K5 is Kia’s latest pride and joy; it’s a four-door premium sedan that’s set to compete with some of the most entrenched models in its segment, including the BMW 3 Series.
Yes, Kia is packaging the K5 as a competitor to the 3 Series, so much so that this K5 commercial isn’t really so much about singing the K5’s praises as it is mocking Bimmer’s 330i sedan. They say that one should never tug at Superman’s cape, but it seems that Kia didn’t get that memo, or at least it did but completely ignored it.
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