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The average time needed for the development of a new car is four to six years. We have seen some manufacturers that broke the norm, however. Alfa Romeo only required two years to develop the Giulia. Bugatti needed only six months to build the Centodieci, while Lexus spent eight years developing the LFA. Now, after Genesis announced that it plans to produce the Essentia concept, we were wondering when it will see the light of day.
Introduced last year at the New York Auto Show, the Genesis Essentia Concept is the next logical step in the evolution of the new luxury brand. This is a high-end GT car, crafted to capture the essence of motoring while providing the ultimate in terms of luxury and technology. With a favorable reception from basically anyone in the industry, the Genesis Essentia has some serious potential to become an automotive sweetheart. That is precisely what Genesis, as basically the only proper Korean premium brand, needs the most.
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