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It’s hard to believe that BMW’s iDrive infotainment system is 20 years old this year. But it is, and if you need a little reminder of that, this short film from Bimmer will give you all the reminding you need. The film stars a grumpy, foul-mouthed BMW E65 7 Series and a much younger BMW iX. The two talking Bimmers argue about which of them is the better car.
Curse words are uttered, feelings are hurt, and a resolution happens towards the end. It’s a weird short film that’ll make you wonder what Bimmer’s marketing folks are sipping these days, but there is a story that’s told perfectly here, too. This is a story of two generations of BMW that couldn’t be more different from each other, though the two do have ties that bind. Give it a watch and prepare to have feelings about it afterward.
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