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In the midst of heavy competition, GMC is offering a new cash incentive program to the tune of $4,500 on any new 2018 GMC Sierra HD. The nationwide incentive comes at a time when competition in the highly lucrative quarter-ton and one-ton heavy-duty pickup market is as high as it’s ever been. If dealing with its current rivals isn’t enough, the Sierra has also had to account for new entrants like the Nissan Titan XD that are making their presence known in the market. The $4,500 incentive applies to all 2018 GMC Sierra HD models, though those who are interested must abide by a number of conditions, including taking delivery of their pickup by October 31, 2018.
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