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The Ford F-150 has been the undisputed king in the full-size pickup segment, and the Blue Oval isn’t getting tired of reminding everyone where the line behind the F-150 starts. Ford’s latest chest-puffing piece comes in the form of a 30-second commercial that reinforces the F-150’s leadership in the full-size pickup segment. Without specifically mentioning its rivals, Ford is throwing a bucket of reality to the rest of the market, letting everyone know that no matter what they do, they’re not going to beat the segment’s resident big dog.
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