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Less than a month since we saw the first previews of Fisker’s sort-of-affordable electric SUV, the company releases another preview and more information on the development process. Fisker is enlisting the help of a former Toyota and Volkswagen Manufacturing Executive to make the model a hit in a world that’s soon to be flooded by Rivians and NIOs, among others.

Fisker, the company that was once making outlandish sports cars on BMW or Mercedes-Benz underpinnings is no more. Henrik Fisker, the founder of Fisker Automotive, seemed unphased by the bankruptcy of his company by bouncing back in 2016 when he announced that he’s establishing Fisker Inc. Since then, Fisker unveiled an almighty yacht concept, a boxy electric shuttle, and an electric sedan called eMotion. Now, apparently, next in his sights in the compact SUV segment which he plans to tackle with a vehicle that should cost about $40,000.

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