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Out of all the cars churned out by the Volkswagen Group that are not of the premium/luxury ilk, Seat’s models have been the sweethearts when it comes to design, whether we’re talking the Leon, the Ibiza, or the likes of Ateca and Tarraco. CUPRA, a newly-born company that has its origins deeply rooted into the history of SEAT, is looking to follow and build on the same design creed with a stunning all-electric concept called Tavascan.
Now, as a new brand, CUPRA is just stretching its tentacles but it has been doing it with well-defined goals. For example, CUPRA has just become the official partner of FC Barcelona and it was only last month that it announced Mattias Ekstrom as its new e-ambassador and e-Racer official driver. Obviously, CUPRA is a brand that looks towards the future before anything else, so the concoction of all-electric concept cars shouldn’t raise any eyebrows. However, it’s the looks of said concepts that make us raise our hands and admit that CUPRA’s designers know what they’re doing. To further illustrate that, let’s have a closer look at the CUPRA Tavascan prototype, which the brand calls “a glimpse of our first 100% electric road vehicle.”
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