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Chrysler’s days were thought to be numbered, however potential plans to transform the car manufacturer into an all-electric specialist could save it from extinction.
Chrysler is a “pillar” of the automotive industry and will continue to build cars, according to Stellantis CEO Carlos Tavares.
The brand faced an uncertain future following last year’s high profile FCA and PSA merger – named Stellantis – due to its narrow line-up and dwindling sales.
However, during a virtual press conference in the USA on Wednesday, Mr Tavares said: “We do not forget that Chrysler was in the past the expression of the automotive American technology, the best technology available at that point in time.”
“There is a connection there that we can [use to] protect ourselves in the future, perhaps using other ideas like autonomous vehicles, zero-emission vehicles, and highly connected vehicles,” he continued.
The Chrysler line-up currently comprises the antiquated 300 Sedan, alongside the US-market Pacifica and Voyager people movers. Only the 300 is currently sold in Australia, and the top-spec SRT V8 variant was recently retired due to “production constraints.”
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