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– February 9, 2021
Driven by 76% Organic Audience,2 Cars.com Leads Third-Party Marketplaces in Direct Referral Traffic1 and Delivers Shoppers Twice as Likely to Buy3
CHICAGO, Feb. 9, 2021 — As the 2021 Virtual National Automobile Dealers Association Show kicks off this week on Feb 9-11, Cars.com (NYSE: CARS), a leading digital marketplace and solutions provider for the automotive industry, announced today that it sends three times more ready-to-buy car shoppers to dealership websites compared to its nearest third-party marketplace competitors.1 Internal data further indicates that, driven by its 76% organic audience2, Cars.com shoppers who transition from its marketplace to a dealer’s website purchase cars at twice the rate of those who solely visit a dealer website.3
“At CARS, our platform strategy leverages the technology and functionality of each of our brands to empower dealers to connect with more in-market shoppers and materially elevate their car-buying experience on a local, intimate level,” said Doug Miller, chief revenue officer of Cars.com. “Organic traffic and referral traffic are just a couple of the metrics representative of the connections we drive and indicative of the world-class digital solutions we provide to promote growth and efficiency in local dealers’ businesses.”
Cars.com has enabled a multidimensional online shopping environment that helps dealers compete not just on price, but in everything shoppers value about the car-buying experience: near real-time inventory of 50,000 cars added daily,4 virtual services, home delivery, access to reputable reviews, and the ability to connect with local dealers and salespeople. The CARS family of brands equips dealers to engage in-market shoppers with research, selection and connection from Cars.com; online reputation tools from DealerRater; digital retailing solutions from Dealer Inspire; and custom interactive digital video content from FUEL.
The Result: Cars.com Accelerates Sales
With more than 25 million monthly unique shoppers on its site,4 Cars.com delivers three times more website referrals directly into dealership websites, compared to its nearest third-party competitors.1
A concentrated audience valuable by both quantitative and qualitative measures, Cars.com visitors not only convert to purchase at twice the rate of those who solely visit a dealer site, the Cars.com subset purchases, on average, 4.8 more cars per site than the dealer website-only subset of shoppers.3 In short, access to the Cars.com audience helps dealer and OEM partners sell more cars faster.
Miller added, “Cars.com is well positioned to continue funneling ready-to-buy shoppers into the digital dealer environment through its high-tech, data-led marketplace and suite of platform solutions.”
Visit Cars.com and its other properties, including Dealer Inspire, DealerRater and FUEL, at the 2021 Virtual NADA Show on the show platform here.
1 Dealer Inspire Case Study (Total referral sessions for more than 3,000 dealership websites), April-September 2020
2 Cars.com Internal Data, Adobe Analytics, Q3 2020
3 Internal Dealer Inspire Data, Roxanne Event Tracking Pixel looking at cross-shoppers on Cars.com and DI websites, Feb. 1, 2021
4 Internal Cars.com data, January 2021
About CARS
CARS is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 with the flagship marketplace Cars.com and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions and seamlessly connect with automotive retailers. In a rapidly changing market, CARS enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share.
In addition to Cars.com, CARS companies include Dealer Inspire, a technology provider building solutions that future-proof dealerships with more efficient operations and connected digital experiences, FUEL, which gives dealers and OEMs the opportunity to harness the untapped power of digital video by leveraging Cars.com’s pure audience of in-market car shoppers, and DealerRater, a leading car dealer review and reputation management platform.
The full suite of CARS properties include Cars.com™, Dealer Inspire®, DealerRater®, FUEL™, Auto.com™, PickupTrucks.com™ and NewCars.com®. For more information, visit www.Cars.com.
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About Cars.com
Cars.com is a leading digital marketplace and solutions provider for the automotive industry that connects car shoppers with sellers. Launched in 1998 and headquartered in Chicago, the Company empowers shoppers with the data, resources and digital tools needed to make informed buying decisions andseamlessly connect with automotive retailers. In a rapidly changing market, Cars.com enables dealerships and OEMs with innovative technical solutions and data-driven intelligence to better reach and influence ready-to-buy shoppers, increase inventory turn and gain market share. In 2018, Cars.com acquired Dealer Inspire®, an innovative technology company building solutions that future-proof dealerships with more efficient operations, a faster and easier car buying process, and connected digital experiences that sell and service more vehicles.
Cars.com properties include DealerRater®,Dealer Inspire®, Auto.com™, PickupTrucks.com® and NewCars.com®. For more information, visit www.Cars.com.
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