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In its 112 years on the market, Bugatti has been known for offering three important things: heritage, innovation and the finest craftsmanship. Its cars were always special in one way or another and always offered never-before-seen levels of personalization.

Today however, Bugatti announced it will take one step forward with the launch of a new bespoke customization program: “Sur Mesure”. The name itself – “sur mesure” is the French word for tailored – describes what the program will be all about: offering even more customizable supercars.

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