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Most people like things that differ from the norm. If anything, the BMW 1M Coupe (referred to as 1M) is just that. It was a standout vehicle for the German luxury brand when new. Now, nearly a decade since its release, BMW enthusiasts still pine over these rare 1 Series models. So much so that you can find the same generation E9x M3 for tens of thousands of dollars cheaper than a 1M.
But let’s be clear here, unlike its bigger brother E9x M3, the 1M has never really lost much value since new. These rare coupes today, are worth more than they were when new and by a lot. But why exactly are people willing to pay more for the 1M experience? Well let’s find out.
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