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For the longest time, the RS7 has represented Audi in the high-end performance saloon segment. It’s done its job about as well as it can, but there was always something about the RS7 that somehow kept it from reaching its full potential. It has never lacked in power or driving dynamics so it’s neither of those things. What kept the RS7 from completely standing out in a sea of high-performance four-door saloons was its design.
To be clear, past RS7s didn’t look bad; they just didn’t stand out, either. They looked like your typical era-correct Audis that just happened to come with bigger bodies and far more luxurious interiors. Audi wants to change that narrative, and with the arrival of the 2020 RS7 Sportback, it just might have found that perfect balance of design and performance that could change the way we look at the RS7 Sportback moving forward.
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