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So, Kia’s looking into entering the pickup truck market. It’s not exactly ground-breaking news, but it remains interesting for the simple reason that the Korean automaker has never even come close to sniffing this segment in the years that it’s been around. But times have changed and so have consumer preferences. Pickup trucks — compact, midsize, heavy-duty — are growing in popularity once again and Kia wants a piece of the action. No less than the company’s chief operating officer and executive vice president at Kia Motors America, Michael Cole, admitted that at the 2019 New York Auto Show in a conversation with Motor Trend. Cole believes that “there’s enough opportunity” in the pickup market for Kia. More importantly, Kia’s already started the process to put a pickup into production. So, this is happening. But just because it’s happening, it doesn’t mean that Kia’s got it all figured out. The automaker is a neophyte in the pickup truck market, and if it hopes to succeed in this segment, specifically in the U.S. market, it needs to make sure that it knows and understands what it’s getting itself into.
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