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A lack of supply cruelled VW’s sales in Australia in 2020, but expect 2021 to be a huge year, on the back of new Tiguan.
A chronic shortage of vehicles to sell – namely SUVs and Amarok – hurt Volkswagen in 2020. The signs are good for 2021, though.
Volkswagen Group was down 21.5 per cent in Australia for the first 11 months compared to 2019, but it’s not all bad news. Firstly, 2019 was a solid year for the brand, and secondly, the drop was almost entirely related to not actually having enough vehicles here to sell.
The COVID pandemic hit Europe especially hard and factory shutdowns really hurt manufacturers like Volkswagen. In Australia, a combination of low stock, model runs coming to an end, and models landing late in the year before they could make enough of an impact, worked together to slow sales.
We expect Volkswagen to make up for lost time in 2021 on the back of strong supply and plenty of interest in the brand’s SUV range specifically with Amarok still ticking along nicely as well. New Tiguan will be a huge vehicle for the group.
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