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Kia caused a stir in the weeks leading up the Geneva Motor Show with a teaser image that featured no less than 21 digital screens in its concept. Judgment day finally arrived and the concept, called Imagine by Kia, turned out to be quite the contradiction in it of itself. On the surface, the concept looks the part of a real concept, and a beautiful one, too. It’s emotional in a sense that it makes you feel something about, which, I suppose, is what Kia was going for in the first place. But just as the concept’s exterior looks the part of one, the interior takes the concept-car ideology to a different. At the end of the day, Imagine by Kia is the automaker’s first EV concept. That still counts for a lot of things from an automaker that’s slowly building upon its electrification plans for the future. How that future will look is up to Kia. But if Imagine by Kia is a sign of things to come, color us intrigued, if not a little confused.
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