Millennials are now the largest segment of the population, and as their influence on everything continues to grow, tire companies must adapt for this new generation of workers. During the 2020 Off-the-Road Conference held in Indian Wells, California, near Palm Springs, this panel of young industry professionals offer their thoughts on what they think the OTR tire industry will look like in the next decade or two, and what employers and managers need to start doing today to prepare for the future.
2:11 – On your team, what percent of the workforce is under 30 years old?
5:08 – How can younger generations be fast-tracked to work on OTR?
8:22 – Is there anything you do in your company to formalize mentorship?
10:20 – What, if anything, do you do to engage the younger generation of your workforce?
12:30 – Do you think that millennials or Gen Y has an edge in regard to using new technology?
13:50 – Do you think the importance of lifestyle with younger generations is an issue in the OTR field? Is this a barrier to getting them into the OTR workforce?
15:55 – What percentage of your customers is under 30 years old? How must you change your communication when working with these customers?
18:35 – What do you do to engage the younger generation of your customers?
22:10 – What is the main barrier to younger generations joining the OTR industry?
24:50 – Have any of your companies hired millennials to learn from them?
26:25 – What modern-day benefits can be offered to millennials to bring them into the tire business?
28:40 – How do you personally cope with work-life balance?
31:57 – Millennials love to bounce around workplaces. How do you retain them and instill loyalty?
34:40 – How does the industry use older workers to be mentor or train younger employees? Will learning from older workers help keep millennials or Gen Ys around?
37:20 – Do middle-aged technicians with aging bodies need a career path to become a mentor?
39:25 – Awareness of mental health issues is much greater in the workplace today. Are you seeing anything related to mental health in your workplaces, and are you taking steps to help employees?
40:04 – Do you find the younger generations are a bit too soft in your workplace, wearing their hearts on their sleeves and getting offended by everything?
41:14 – How do you deal with the impatience of millennials when it comes to advancement in their careers?
44:50 – Can you explain the entitlement mentality of millennials?
46:30 – What tools can you use to recruit millennials?
The panel, moderated by Alex Klinge, General Manager at Klinge Tyre Management Systems, includes:
Chris Rhoades – Sr. Product Manager, Technical Services, BKT USA, Inc.
JP Dowling – Director of Mining, CMC Tire
Eric Griffin – President, Inland Industrial Tire North, Inc.
Sam Kwa – OTR Technical Manager, Yokohama Tire Corp.
Austin Hale – Mid-Atlantic OTR Regional Sales Manager, McCarthy Tire Service
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