2025 Lexus LFR: Australian trademark hints at flagship supercar

Japanese car giant Toyota has filed to trademark the ‘LFR’ badge in Australia, hinting at the name of the Lexus LFA’s highly-anticipated successor.

According to IP Australia’s website, the Toyota Motor Corporation filed its trademark application for ‘LFR’ on November 9, with the name coming under a “Class 12” classification for “automobiles and structural parts thereof”.

The Australian application follows Toyota’s luxury off-shoot Lexus filing a trademark for the LFR name in Europe last month, adding to speculation that the Japanese company is developing a flagship supercar to succeed the LFA.

In December 2021, Toyota showcased 30 electric concept cars, including the Lexus Electrified Sport which became the front-runner as a possible LFA successor.

Unsubstantiated reports have suggested production of the Lexus LFR could begin as early as 2025, while the supercar will go off sale closer to 2032 – three years before Lexus is due to go fully electric.

This seven-year life cycle is considerably longer than the Lexus LFA which was produced in Japan between December 2010 and December 2012, with just 500 vehicles being built.

The 4.8-litre V10-powered Lexus LFA was priced from $700,000 plus on-road costs when it went off sale in Australia in 2012.