The age of excess: Car advertising in the 1980s

Perhaps our favourite tagline though, is reserved for the good folk at whichever advertising agency was trying to sell Lada Nivas on behalf of its client, with a simple, yet effective sign-off: ‘Lada Niva 4×4: The Russian one’. In six words we have the make, model, that it’s a four-wheel drive, and that it hails from Russia. Word economy at its finest.