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Reaching into the bag of dormant nameplates is a trick as old as time. Sometimes it’s amazingly successful – think Challenger and Bronco – and others not so much, like Rabbit and Taurus.
But there’s no denying that Americans prefer their cars with actual names and not the alphanumeric mumbo jumbo native to markets overseas.
So, by renaming their entry-level car, Acura is employing a double-barreled marketing approach: capitalizing on trendy 90s nostalgia and moving away from indistinguishable 3 letter badges.
This can also be a risky move with an iconic car such as the Integra because it carries with it the baggage of outsized expectations.
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