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Luxury brands tend to have massive profit margins with outrageous price points so the manufacturers can cash out on rich saps dishing out tens of thousands of dollars more than they probably should. This is why brands like Mercedes, Audi, BMW, and even Lexus manage to sell a fraction of the units that Toyota or Honda do, yet are still be some of the most valuable car brands around. This raises a question; why has Infiniti, Nissan’s underdog luxury brand, struggled for over half a decade and is currently knocking on death’s door?
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