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Given the current trend and demand for crossovers, SUVs, trucks, and dwindling sales of sedans and hatchbacks over the past few years, the Ford Motor Company with the exception of the Mustang, took a bold step and decided to do away with passenger cars altogether. So with the discontinuation of models like the Focus and the Fusion, Ford did not only have to address the need of the urban commuter, but this was also an opportunity for the American automaker to explore new avenues and expand its product portfolio.
Enter the Ford Maverick, a truck for non-truck people. Now Ford’s F-Series pickups are synonymous with being some of the best-selling vehicles in North America, but even the base F-150 in a single cab from, is knocking on the door of $31,000. Sure, the mid-size Ranger addressed that and came in at a slightly lower price point, but that was still too big for the urban environment. This is where Ford saw an opportunity to go all in and introduce a competent compact pickup, starting around the $21,000 mark.
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