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Despite the recent press coverage of insane dealer markups on cars like the Chevy C8 Corvette, Ford Bronco, and Ford Mach-E, it’s been going on for a long time. Back in 2018, Kia dealers were marking up the Stinger for at least $10,000 over MSRP and back in 2016, the Acura NSX was subject to a similar “market adjustment.” Now, a Japanese dealer is proving to the world that no matter what a car’s base price is, there’s always room for markup – even if it starts out deep in the seven-figure range.
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