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BMW launched the new Z4, twinned with the Toyota Supra, in 2018 as a 2019 model, and since then its sales haven’t been spectacular – especially in the United States. After three years on the market, the Z4 has been good for sales figures that total 7,717 examples in the U.S., or an average of 2,572 examples sold per year. The best year was, of course, 2019 when sales hit 2,941. In Europe, on the other hand, the Z4 has been much more successful with sales of 9,681 examples in 2019 and 8,314 in 2020.
Are these sales figures good enough to keep the Z4 on the market through the decade and, perhaps, enough for a new generation? Apparently not, as a new report claims that BMW is set to kill off the Z4 roadster in 2025.
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