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The best thing about electrification is how it opened up avenues for new companies to come and compete in the market. Everyone has to start from scratch, be it your mainstream automakers or new startups. The only difference is how much moolah they have and are willing to invest. Had there been electrification, we wouldn’t see companies like Rivian, Lordstown, Elation, or even Tesla for that matter, come to life.
We hear about a new EV start-up every other day, and today, it’s a company called Electra from Lebanon. Electra revealed its first EV called the Quds Rise sometime back. The EV looks sporty overall, but the ‘inspired’ grille on the face makes it look like it’s pulled out of a kids’ movie. That aside, it seems an impressive attempt for a new company.
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