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The automotive world is a dynamic one and manufacturers are trying hard to stay on their game. On his more recent channel – More Doug DeMuro – Doug shares his thoughts on BMW’s latest marketing moves. We all know that BMW is heading in the way of total electrification, with regards to its drivetrains. The newly-announced BMW iX laid the foundation for future for the brand’s future all-electric SUV lineup. This made more than a few people raise their eyebrows, including Doug DeMuro.
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