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The latest BMW M3 and M4 are the most dynamic and powerful of their kind, but they also stand out due to their polarizing exterior designs. The huge kidney grille is the main culprit. While some BMW enthusiasts find it daring, others think that the German company ruined them. Some would rather have Chris Bangle back on the design team!
BMW is well aware that many do not like the new grille, but it doesn’t have a problem with all the criticism it’s getting on social media. Design boss Domagoi Dukec explains that the oversized kidney grille was created for customers that want to stand out. In short, if you don’t like, you weren’t among BMW’s targeted customers anyway.
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