[bsa_pro_ad_space id=14]
It’s been around six years since Citroen spun the DS line into its own sub-brand, and while the latter has had a modest amount of success standing in its own legs, there’s a general feeling that the DS brand still has plenty of untapped potential. The French automaker hopes to unlock some of that potential with the new DS4. The upscale four-door hatchback is an important model for DS, largely because of the popularity of the segment it occupies.
That popularity, though, comes at a price, specifically with the models that the DS4 will compete against. We’re not talking about riff-raffs here; this segment is also occupied by a handful of German stalwarts, including the Audi A3, BMW 1 Series, and Mercedes A-Class. Still, if DS wants to be taken more seriously as an upscale brand, this is the segment where it needs to show its mettle. The DS4 will be tasked to do just that, and if the hatchback lives up to DS’s expectations, it can go a long way in adding some shine and boosting brand awareness for Citroen’s luxury brand.
[bsa_pro_ad_space id=15]