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Although it sold cars in the US market only from 1961 to 1994, Isuzu was known primarily for its Impulse sports coupe and for compact trucks, many sold with Chevrolet badging. But the company founded as Tokyo Ishikawajima Shipbuilding and Engineering dates to the late 19th century and has automotive history from 1918, when it secured a license from British automaker Wolseley. 

Isuzu Motors emerged after World War II. The primary business was producing diesel-powered trucks. It did its first in-house designed car in 1961, the Belle, also diesel powered.

Pick of the Day on ClassicCars.com is a 1975 Isuzu 117 XE coupe being advertised for $36,500 by a dealership in St. Louis, Missouri. 

The dealership notes that the 117 coupe was designed by none other than Italian maestro Giorgetto Giugiaro when he was design director at Ghia. 

“For the Isuzu 117, Giugiaro found inspiration from one of his Bertone designs, the Fiat Dino Coupe,” the dealer notes. “With its flowing profile, crisp edges, and graceful fastback roof, the Isuzu 117 was one of the best-looking Japanese cars of its time, and the basic shape remained relevant for the entirety of its 13-year production run. 

“Under the skin, the 117 was offered with a wide variety of four-cylinder engines, including a diesel — and was touted as the world’s first diesel-powered sports car. 

“The chassis was conventional, with a simple yet proven independent front/live axle rear-suspension design. 

“The 117 was continually refined and improved with just one styling refresh coming in 1977. While it is a widely adored and admired classic in Japan, the 117 is virtually unknown on our shores. But its attractive styling and robust underpinnings make it a welcome addition to the stable of a new or seasoned collector of JDM classics.”



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