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An all-new model plus increased competition from legacy brands define Tesla’s 2021.
It’s been a big year for Tesla, certainly on the stock market where its share price continues to soar, in the process elevating Elon Musk to the position of of second-richest person in the world, behind only Amazon founder, Jeff Bezos. What we don’t know about Tesla, is how many cars it sold in Australia, with the American automaker opting out of industry reporting.
The next 12 months will see an all-new model lob, the Model Y, Tesla’s take on the compact SUV. Already on sale in the US, the Model Y is expected here in sometime in 2021, although exact timing is still to be confirmed. Updates to Model 3 and Model S are also expected in 2021.
Tesla’s biggest challenge, not just in 2021 but since its inception, is the influx of premium electric vehicles from established car makers like Porsche, Audi, Mercedes-Benz and Volkswagen. Yes, Tesla got the jump on the legacy car brands, who have been playing catch up ever since. Now, they’ve well and truly caught up and how that impacts Tesla will be fascinating to watch over the coming year.
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