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SUV sales continue to bankroll Porsche’s business model.
Porsche largely defied the COVID-19 downward trend for new car sales, down just 1.2 per cent year-on-year. The stars of the show were again the SUVs, with Macan and Cayenne accounting for a remarkable 83 per cent of total Porsche sales.
Proving the appetite for ‘coupe’ style bodies exists, the arrival of the Cayenne Coupe in 2020 has seen sales of the wagon-bodied Cayenne take a hit.
In 2019, Porsche had sold 1232 wagon-bodied Cayennes to the end of November. This year, with the arrival of the Cayenne Coupe, that number has dropped to 708 while the Coupe has racked up 514 sales, a remarkably similar total of 1222 of the big SUVs finding new homes.
Next year, Porsche will break new ground when its first all-electric car arrives Down Under, the Taycan expected towards the end of the first quarter of 2021. It’s the only all-new model expected from Zuffenhausen, while updates to the Cayenne E-Hybrid and the entire 718 GT4 range should keep things fresh for the German car maker.
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