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Exclusive Italian sports car company will stage its comeback, thanks to former Aston Martin execs.
London-based luxury car retailer Pegasus Brands is planning to revive Italian sports car marque Bizzarrini.
Bizzarrini was founded in 1964 in Livorno, Italy, by ex-Ferrari development boss, Giotto Bizzarrini. The brand ceased operations in 1969.
Over a short five-year life span, the brand manufactured approximately 140 cars. It also had success on track, with an entry at the 1965 Sebring 12 hour event winning it class.
To lead the new venture, Pegasus brands has hired a trio of ex-Aston Martin executives.
At the helm sits ex-Aston Martin CEO Dr Ulrich Bez, as Bizzarrini’s new chairman. Prior to Aston Martin, Bez held senior development and engineering roles at Porsche and BMW.
Above: Dr Ulrich Bez. Bottom: Giotto Bizzarrini.
Taking the role of CEO at Bizzarrini is former Aston Martin North America boss, Christopher Sheppard.
Janette Green, Aston Martin’s previous director of communications and later chief of staff, will head up the brand’s marketing efforts.
Pegasus brands has not made Bizzarrini’s product plan public, nor if Giotto Bizzarrini, now aged in his 90s, is in any way involved in the reboot.
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