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In 2019, global measurement and data analytics company Nielsen revealed that South Africa is the second-most price-sensitive country in the world. Combine that with the many financial challenges associated with the pandemic, and cost-conscious South Africans are still eyeing affordable used cars with a sub-R50 000 price tag. According to Nielsen, 41% of South Africans have been personally impacted by job losses under the Lockdown Level 2. And, as George Mienie, AutoTrader CEO, notes, this has understandably impacted on disposable income. “Many South Africans are looking for ways to save money.  However, at the same time, they are likely to…



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