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When you attend auto shows as often as we do, it starts to become obvious what automakers are arrogant, which ones get more attention than they deserve, and which ones are completely lost. Maserati falls into a couple of these categories, and the middle one isn’t one of them. It’s not that the company doesn’t have good-looking cars; it surely does. The Ghibli, Levante, and the GranTurismo
are all gorgeous cars in their own right. For starters, the brand keeps its show vehicles blocked off like there’s a dead body hidden in one of their trucks – this is where the arrogance comes in. But, part of its biggest problem is that the Maserati booth almost never gets any attention. The Maserati booth is almost empty for the press preview and manufacturer preview days, and when the doors open to the public, they don’t get the attention they really deserve.
Part of that has to do with an aging lineup and the fact that the company doesn’t really do much to differentiate its models from each other or other models on the market. All of that is set to change, though, starting in 2020, but things will get even better within the first few years of the new decade.
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